MGM casino chain announces partnership with Boston Red Sox

by Chonce Maddox

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The move comes into play in the US gaming market. As we reported earlier, sports betting is being liberalised in the US. This, of course, is bringing gambling companies onto the scene, as well as leading to new PR and marketing measures. Now a new partnership has been announced in this new environment. Hotel and casino operator MGM is entering into a partnership with the traditional Boston Red Sox baseball club.

Las Vegas-based MGM Resort has announced that their partnership with the Boston Red Sox is on the rocks. This means that the casino operator, who is one of the big players in fixed casinos, has entered the world's biggest baseball league. And the Boston Red Sox are not just any team. They are among the most prestigious teams in the country and have already won nine World Series titles - most recently in 2018 and a total of four times during the 2000s. Good to know:MGM Resorts International, the company's full name, is one of the largest hotel and casino operators. The company has a total annual turnover of around ten billion US dollars. The most famous hotels and casinos are in the US, but there are also famous locations in Macau, Abu Dhabi and Dubai. By signing the partnership agreement, MGM has become the first gaming company to work with a major league baseball club . Thus, the company is expanding its influence in the most important sports in the United States. Earlier, at the end of last year, it signed a contract with the NHL.(National Hockey League), MGM secures the rights to the NHL's own game data and NHL branding. MGM is thus working very quickly, which is incredibly important given the competition in the already thriving sports betting market in the US. In MLB, MGM will appear in the future:

Promotional banners on the home plate at the stadium
Promotional banners on the stadium pitch wall
Airtime on Red Sox radio
Campaign for winter baseball weekend
Presence on other media platforms

Further promotional activities planned

MGM will not only be seen in the stadium, but also in Boston Red Sox commercials. In addition to highly visible areas on the home side and above all on the pitching wall, also known as the Green Monster, the brand is placed. The casino and hotel operator will also have airtime on Red Sox radio and appear on other media platforms such as the Boston Red Sox homepage. Fans can also look forward to the new events that MGM will also be offering during the year. For example, exclusive game days are planned for VIPs at Fenway Park, Boston Red Sox stadium. It also happens annuallyRed Sox Baseball Winter Weekend will be held at MGM Springfield . The partnership officially begins with the start of the 2022 season on March 20.

"This is an organic partnership between our two brands. MGM has set the standard in the hospitality and entertainment industry. Their expansion in the Commonwealth makes them an obvious partner for us. We are delighted to have her join the Red Sox family and look forward to a long term partnership. - Sam Kennedy , president of the Boston Red Sox .

"This is such a natural partnership for our two brands. MGM has set the standard in the hospitality and entertainment industry and their recent expansion in the Commonwealth makes them an obvious partner. We are very pleased to welcome them into the Red Sox family and look forward to a long partnership." The duration of the partnership has not been reported. However, it is reportedly a long-term relationship between the two partners. Jim Murren, CEO of MGM Red Sox, also expressed warm words.  

The sports betting market in the US is set to boom

The partnership was announced shortly after MLB commissioner Rob Manfred told reporters in Boston that he has made sports betting a great source of fan engagement.To maintain the integrity of games, MLB will introduce a new rule for the new season. Coaches must submit lineups to the commissioner's office at least 15 minutes before publication. To what extent this will prevent match manipulation remains to be seen. Undoubtedly, the liberalisation of sports betting in the USA is leading to a kind of gold rush mood. Betting Sider Uden Dansk Licens, another major player in the online casino industry, has already partnered with the NFL and signed contracts with the Philadelphia Seven-Sixers (NBA) and New Jersey Devils (NHL) last October. The biggest appeal of sports betting has been in mobile betting. As sports betting was previously only available in some casinos in the country, very few sports fans used it. However, since the law changed, sales have soared. New Jersey, for example, has long allowed online sports betting. In January, sports betting brought in $385 million in revenue.80 per cent in the online space . So it will become big business for operators in the future, which in turn means new sources of revenue for professional teams like the Boston Red Sox.

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3 comments

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